You've read the guide. You know the seven foundational questions. Now it's time to actually do the work.

This template turns theory into action. Every database, scorecard, and checklist below is designed to get your team from "we should probably fix our attribution" to "we're actually ready for multi-touch attribution" in 30 days. Make sure to copy the template and databases to get started.

How to use this kit:

1. Start with the Readiness Scorecard below to see where you stand today
2. Work through the 30-Day Sprint week by week, or move as fast as you would like. Plug-in the findings you already have in hand and get closer to your attribution truth faster.
3. Use the supporting databases to log your audit data, track alignment, and validate your math
4. Share progress with stakeholders using the built-in governance tools

1. Your Readiness Scorecard

Rate each of the 7 foundations from 1-5. Click into each row for detailed scoring guides that show you exactly what each level looks like.

<database url="Attribution Readiness Scorecard">

How to read your results: If 3+ foundations are rated 1-2, focus on Weeks 1-2 of the sprint. If most are 3+, jump to Week 4.

2. 30-Day Sprint Tracker

Every task from the sprint, organized by week with status tracking. Move cards across as you complete each step. Click into any task for detailed instructions.

<database url="30-Day Attribution Sprint">

3. CRM Data Quality Audit

Your Week 1 command center. Log each metric, compare against targets, and the Gap formula auto-calculates how far off you are. Focus on the biggest gaps first.

<database url="CRM Data Quality Audit">